LIMMA Performance

LIMMA Performance is the latest venture launched by the globally recognized YouTube channel Limma , famous for its viral videos of high-performance sports cars racing through city streets at night. Known for its cinematic edits and adrenaline-fueled content, the channel has captivated a worldwide audience.

With the launch of their first physical space—a car detailing center and auto tuning workshop —Limma is bridging the gap between digital fame and real-world automotive culture.

Zimak.co’s Role: Branding, Logo Design & Product Mockups

LIMMA Performance approached Zimak.co to help establish a bold and cohesive brand identity that reflects the raw energy and urban atmosphere of their video content.

Brand Book & Visual Identity

The client needed a brand book that captured:

• The nocturnal city vibe of their videos
• The sleek power of exotic sports cars
• A design system adaptable to both digital and physical products

We worked closely with the Limma team to distill their vision into a strong visual language that would guide all future branding and communication efforts.

Logo Update & Icon Design

We refined their existing logo and introduced a compact mini logo “LP” , standing for Limma Performance . This icon is versatile and easily applicable across merchandise, signage, digital content, and workshop branding.

Colors & Aesthetic Direction

The primary color? Deep black —a nod to the night-time cityscapes that define their videos. To create contrast and visual impact, we added:

• A grayscale palette for balance
• A striking racing yellow that cuts through the darkness like headlights on an empty highway

This combination delivers a dramatic yet refined aesthetic, perfect for the street racing and tuning world.

Product Mockups: Bringing the Brand to Life

Designing the product mockups was a smooth and rewarding process. Guided by the new identity, we created a collection of high-end items and accessories that reflect Limma’s values:

• Minimalistic, premium feel
• Community-driven purpose
• Functional and stylish for real-world enthusiasts

These products were designed to extend the Limma experience beyond video content—making fans feel part of a real movement.

Final Outcome

With a sharp brand identity, a powerful logo system, and visually striking merchandise, LIMMA Performance now has a branding foundation as bold and unforgettable as its street-racing heritage. The result is a cohesive, scalable identity that supports their expansion into the physical automotive world.