Case Study: Elevating Narghita’s Digital Ecosystem with a Custom ERP, Website, and Social Strategy

Narghita, a subsidiary of Fantasia Italia S.r.l., is Italy’s leading brand in the hookah industry. Known for its exclusive collaborations with top-tier lounges and venues, Narghita stands out not just for its products but for the lifestyle it represents. With an ambition to expand their digital presence and brand image—without relying on traditional advertising—they partnered with Zimak.Co to take their digital infrastructure to the next level.

A Digital Transformation Beyond Aesthetics

Narghita’s needs extended far beyond a basic website redesign. While a new, modern, and mobile-optimized WordPress site was essential, the project also included the development of a tailor-made ERP system for managing their B2B operations. The solution we crafted allows their wholesale clients to interact seamlessly with the brand while enabling full traceability of products—essential for goods under monopoly regulation. The system integrates customs-compliance features, inventory tracking, and order management, ensuring every stage of the supply chain is monitored, from the warehouse to the final destination.

The B2B portal is not just a dashboard—it’s an operational hub, granting Narghita full visibility and control over product flow between their central warehouse, physical stores, and business clients across Italy and beyond.

ERP + POS Integration for Full Control

To streamline operations at every level, we built a fully customized inventory and warehouse management module. The ERP tracks item location down to the shelf level and is connected in real time with a new POS system deployed across all of Narghita’s retail stores. This connection ensures stock levels are accurate across all touchpoints, automating complex logistics and reducing manual errors.

One of the most impactful elements of the solution was the loyalty system. Customers, whether shopping online or in-store, can earn and redeem points on every purchase. The system is fully integrated with both the e-commerce platform and POS system, and retail staff were trained to register customers directly at the point of sale—creating a seamless omnichannel experience and enriching Narghita’s customer database.

Social Media Strategy and Daily Content Creation

Beyond the tech infrastructure, Narghita entrusted us with their ongoing social media management. We took full ownership of their Instagram strategy, curating daily content that blends product promotion with the lifestyle aesthetics their audience craves. Custom photography, graphic design, and copywriting are handled entirely by our team to ensure consistency with Narghita’s bold and modern identity.

Our support also extends to managing direct communication with followers—delegating chat support and DMs to our internal assistance team. This has significantly increased engagement rates and improved customer satisfaction, all while maintaining a polished, professional presence online.

Striking the Right Tone

In building Narghita’s voice, our goal wasn’t simply to attract hookah enthusiasts—it was to connect with the broader nightlife and lounge-going audience. We developed a communication style that balances modern elegance with accessibility, ensuring it resonates with those who appreciate the finer side of leisure and culture. Neither too casual nor overly corporate, the brand tone reflects the ambiance of the venues Narghita calls partners.

Lasting Impact and Ongoing Collaboration

This collaboration is more than a one-time project—it’s a long-term partnership. Our teams continue to work closely on daily operations, campaign planning, and system improvements. From digital strategy to tech support, Zimak.Co is fully embedded in Narghita’s growth journey.

With solid foundations now in place, Narghita is positioned to expand not only in Italy, but across Europe and eventually on a global scale. At Zimak.Co, we’re proud to be part of that trajectory—helping transform ambition into reality through tailored technology and creative strategy.