Custom B2B Email Marketing System for Enterprises and International Events
Client: EtapaHub
Custom-built B2B email marketing system designed for high volumes, advanced segmentation, and maximum deliverability.
Zimak.Co designed and developed a fully custom B2B email marketing system for companies and international event organizers requiring a scalable, reliable, and fully controlled communication infrastructure.
The project addresses the limitations of traditional email marketing platforms, which often struggle with complex databases, multiple lists, and advanced B2B segmentation needs. The system enables centralized management of contacts coming from different sources while maintaining data consistency and structure.
Advanced segmentation allows contacts to be filtered by professional role, company, industry, interaction history, event participation, and behavioral data such as opens and clicks. Campaigns are managed through automated workflows, including scheduled sends, reminders, follow-ups, and post-event communications.
A core pillar of the solution is full deliverability control. The system relies on dedicated sending infrastructure with active IP reputation management, bounce handling, intelligent rate limiting, and continuous performance monitoring. This ensures stable inbox placement even at scale.
Designed for structured B2B environments, the platform prioritizes reliability, traceability, and regulatory compliance. It is not a simple newsletter tool but a robust B2B communication system integrated into business operations.