Projects
Insurance·2023

High-Converting Website for an Insurance Company

Client: Zurich

High-performance website developed for an insurance company, focused on lead generation and quote requests.

Zimak.Co designed and developed a high-conversion website for a B2C insurance company, with the primary goal of increasing online inquiries and quote requests.

The project was built around user behavior analysis and conversion funnel optimization. Website structure, content hierarchy, and calls to action were carefully designed to guide users toward conversion while minimizing friction.

Strong focus was placed on:

  • SEO architecture for insurance services,
  • Core Web Vitals and loading speed,
  • mobile-first optimization,
  • advanced tracking and advertising integrations.

The result is a conversion-driven digital platform rather than a traditional corporate website.

Technologies

Next.jsReactHeadless CMSSemantic HTMLGTMCDN